How to Reach Your Target Audience More Effectively: A No-Fluff Guide for Real Businesses
Struggling to connect with your ideal customers? This no-fluff guide breaks down how to reach the right audience with targeted messaging, smart channel choices, and consistent branding—plus a real-world example to bring it all home. Speak to the people who matter, where it matters most.
Marketing is Everything
In this post, we’re going talk about another way of looking at marketing that is often called in “marketing is everything,” or ME for short. Through this approach, marketers are involved with shaping more than products and promotion of them. They’re involved with shaping the values of the company and the entire customer experience. This […]
The 4 P’s and Why You Should Know All of Them
The second view of marketing we’ll talk about is the 4 P’s of Marketing. This is the model Michael Porter is famous for popularizing. Once again, the four Ps are product, price, place, and promotion. As we discuss in the last post, often marketing is limited to only focus on one of the P’s. Frequently, […]
1P Marketing – Optimization Through Specialization
The first view of marketing we’ll discuss is referred to as 1P marketing. The “P” here refers to the 4P’s of marketing (product, price, place, and promotion) as identified and popularized by Michael Porter. With this model leadership views marketing in a limited capacity – often just in a promotional role – vs. the comprehensive […]
3 Views of Marketing
I’d love say that marketing’s role is clear-cut and easily defined across all types of companies. Unfortunately that’s not the case. The role marketing plays in an organization is largely dictated by the views of the CEO or leadership team. Over the next few blog posts we’ll take a look at 3 different views of […]
Who’s My Audience?
One of the things we’ll inevitably cover is a fundamental concept in marketing – determining who your audience is. So you might be wondering, who is the audience for this blog. Fair question. More on who this blog is for: For those just starting out The first group I’m thinking about as I write […]
Which is More Important: Creation or Promotion?
So for anyone with any level of marketing experience knows, there are a lot of different hats that a marketer must wear. We’ll explore most of them in other blog posts, but today I want to talk about two fundamental modes (creation or promotion) that a marketer (or any business leader) must learn how to […]
Why I Started a Marketing Blog
Does the world need another marketing blog? Obviously I think so. Here’s why: Because Marketing is Important Marketing is one of the most important (if not the most important) parts of business. Ok, so I might be biased, but that doesn’t mean I’m not right. 🙂 Given the breadth of tasks they are involved […]