Who’s My Audience?

One of the things we’ll inevitably cover is a fundamental concept in marketing – determining who your audience is.

So you might be wondering, who is the audience for this blog.  Fair question.  More on who this blog is for:

For those just starting out

The first group I’m thinking about as I write these posts are those of you who are just starting out in marketing and/or business.

You have the smarts, you have the ambition, and you have the work ethic it takes to do something incredible.

The one thing you’re missing is experience.

Hopefully this blog provides you with the knowledge you need to accelerate your growth.

For those who want a fresh perspective

Others of you have a wealth of experience but might be feeling stuck.  We’ve all been there.

One of my goals is that I hope to offer new ideas that might challenge your understanding of how you market and engage with customers.

Another is just to reinforce and clarify concepts that you may have learned but have lost sight of.  Sometimes it’s good just to have an outside voice echo the things you’re thinking about to give you the confidence to push through.

For me

Ok, I’ll level with you.  This blog is really for me.

Of course I hope others get something out of it.  I hope that I can answer some questions or at least generate some new ones in your mind.

But if nothing else, this project is way for me to explore what it means to create and influence in business and how to do those things more effectively.

No matter where you are in your career, I hope this content is helpful and motivating.

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Also I invite you share any posts you find interesting with your network.

Best of luck as you work on the things that inspire you.