Why I Started a Marketing Blog

Does the world need another marketing blog?  Obviously I think so.  Here’s why:

Because Marketing is Important

Marketing is one of the most important (if not the most important) parts of business.

Ok, so I might be biased, but that doesn’t mean I’m not right.  🙂

Given the breadth of tasks they are involved in, an effective marketing team is absolutely crucial to a company’s growth.

Think about it. Modern marketing programs are responsible for understanding market needs, defining the offerings customers will buy, determining how to bring those offerings to market, promoting the offerings, developing resources and message to empower sales teams to generate revenue, fostering engagement with customers, and so much more.

With the comprehensive nature of the demands on today’s marketing leader, there’s no shortage of things to discuss.

Because Marketing is Misunderstood

Marketing is often pigeon-holed and incorrectly defined by one of the various types of tasks a marketing team may perform.

For many, marketing is just another word for advertising.  For others, their only context is pushy telemarketers or email spammers.  Some assume that marketers “make pretty graphics” or “post on Facebook” for a living.

And sure, there are specialties within the field, but it’s only when you realize how comprehensive and multifaceted marketing as a whole can be that you see the power of all of those specialties in aggregate.

That’s one of the things I’m fascinated by as a marketing professional, and I want to explore with this blog.

Because Marketing is Changing

This isn’t a huge surprise.  I think most people acknowledge that the relevance of traditional media channels is subsiding in favor of new means of communication.

But that isn’t new news.  They were saying the same thing 10 years ago, and 50 years ago, and 100 years ago, and 1000 years ago, and so forth.

Of course, that means there are always new platforms that marketers need to understand and embrace in order to reach their audience.

The other interesting effect of new channels is the introduction of new communication norms.  With changes in methods that information is consumed comes new preferences about what kind of information is desirable and how it’s presented.

We’ll  be digging into the details in future posts, but the bottom-line is understanding how, when, and where to best engage with your audience is worth continual evaluation as it’s a moving target.

Regardless of your understanding of marketing, I hope you find this blog to be interesting, informative, and inspiring.  Enjoy!