In this post, we’re going talk about another way of looking at marketing that is often called in “marketing is everything,” or ME for short. Through this approach, marketers are involved with shaping more than products and promotion of them. Read more…
The second view of marketing we’ll talk about is the 4 P’s of Marketing. This is the model Michael Porter is famous for popularizing. Once again, the four Ps are product, price, place, and promotion. As we discuss in the Read more…
The first view of marketing we’ll discuss is referred to as 1P marketing. The “P” here refers to the 4P’s of marketing (product, price, place, and promotion) as identified and popularized by Michael Porter. With this model leadership views marketing Read more…
I’d love say that marketing’s role is clear-cut and easily defined across all types of companies. Unfortunately that’s not the case. The role marketing plays in an organization is largely dictated by the views of the CEO or leadership team. Read more…
Aaron Vaught